WES·VISIONS
Creative Portfolio — Wesley Parrish San Diego · Est. 2009

Creative
Director

25 years building consumer brands — and the systems that produce them. Brand identity, e-commerce, art direction, photography, and creative operations. I set the visual standard and personally ship the build.

Conversion, Saéa
0.52% → 1.19%
Avg. order value
+49%
Yamaha Motif launch
+$6M
YamahaNikeMad CatzSaéa DesignsKeyfax New MediaJoshua Tree Music FestivalYamahaNikeMad CatzSaéa DesignsKeyfax New MediaJoshua Tree Music Festival

Selected Work

3 Cases

Saéa — cover
Case 01

Saéa

The same visitor is now worth 2.4× more.

Brand · E-commerce · Copy · Art Direction · Creative Operations View case
Mad Catz — cover
Case 02

Mad Catz

A $150,000 platform couldn’t render a brand. I shipped one anyway.

Creative Direction · Art Direction · Copy · Web Design · Team Leadership View case
Keyfax / Yamaha — cover
Case 03

Keyfax / Yamaha

One client. Twenty-five years. Dozens of launches.

Creative Direction · Art Direction · Web · Print · Product Launch View case

The Studio

I set the standard
and ship the build.

Creative director with a 25-year record across consumer brands and the systems that produce them — visual identity, e-commerce, photography direction, print, social, and email. Recent work took a DTC storefront from 0.52% to 1.19% conversion and lifted average order value 49% on unchanged prices.

  • Brand identity & systems
  • Art direction
  • E-commerce (Shopify / Liquid)
  • Photography direction & casting
  • Copywriting & brand voice
  • Creative operations