About — Wes Visions
Wesley
Parrish
A seasoned eye and modern speed. Most teams pick one. I bring both.
The difference
Judgment built over decades, paired with the AI depth usually found only in young creatives — produced at a fraction of the usual time and cost.
Eye first,
then the build.
I'm a creative director and photographer in San Diego. Twenty-five years across visual identity, e-commerce, photography, print, and email — for consumer brands, festivals, and the small businesses that can't afford to guess.
The camera came first, and it never left. I ran a portrait and street practice end-to-end: casting, wardrobe, storyboarding, location. That eye is what I bring to every brand — the difference between a page that shows a product and one that makes the case for it.
I set the visual standard, lead the team, and personally ship the build. And I document the standard as instruction sets, so the quality holds no matter who executes.
Creative Direction
- Brand identity & systems
- Art direction
- Photoshoot direction
- Casting & styling
- Campaign development
- Copywriting
- Creative operations
- Mentoring junior designers
Design
- Photoshop
- Illustrator
- InDesign
- Print & packaging production
- Typography
- Apparel
Digital
- Shopify & Liquid
- WordPress
- HTML / CSS
- Astro
- Klaviyo
- E-commerce UX / UI
- Mobile-first design
- SEO
- Google Analytics
- Google Workspace
- AI-assisted production (Claude Code)
-
Creative Director — Saéa Designs
Rebuilt a stock Shopify theme into a custom Liquid storefront: conversion 0.52% → 1.19%, average order value +49% on unchanged prices.
2025 — Now View case -
Founder & Creative Director — Wes Visions Studio
Independent creative direction for consumer brands, festivals, and small business — concept to launched storefront in 2 to 4 weeks.
2009 — Now -
Creative Director / Web Lead — Mad Catz Interactive
Repositioned a five-brand house from product catalog to lifestyle content platform; site conversion up ~35%.
2012 — 2013 View case -
Art Director, Digital Music — Yamaha / Keyfax
Product sites and launch campaigns for Tenori-on, Motif, and more. The Motif launch beat forecast by $6M. Client relationship ongoing — 25 years.
2001 — 2009 View case -
Web Production — Nike.com Storefront
Built HTML email for Niketown.com and redesigned the storefront eCatalog layout, adopted as the company standard.
2005 — 2006
B.A. Fine Arts — University of California, Santa Cruz